MARKETING
• We understand the brands & their needs to be localized into the Mexican Market, we analyze the status of the industry in the Mexican territory and we create accurate and integral media plans (OOH, Offline & Online media), we execute the campaigns & follow up on the achievements of the KPIs to improve the campaigns…It is a constant work in progress.
Marketing
Campaigns
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• It is worthy to mention we have a long term & exclusive partnership with TV Azteca which works as a media provider for our clients.
• We can offer the creative process and link with the best agencies to produce TV Campaigns in Mexico.
• Of all the ads from the gambling industry across all media Open TV, Paid TV & Digital
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Brand Campaigns
Tracking Through AI
(SMOPI OWNERSHIP)
• Audience performance and characteristics per every property in matches, sport programs and display
• Reports ongoing tracking web dashboard and comparison between brands, brand impact report and event conclusion
• Social Media impact power Index, brand influencer tracking
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AI Content
Prediction for TV & TV Series
(SMOPI OWNERSHIP)
• We help global streamers, networks and studios test their content faster and more accurately, without ever needing a single respondent, we call it Predictive Consumer Insights
• Our AI rapidly predicts consumer response to the content, unlocking actionable insights that drive audience engagement
4
• We have an expert team specialized to lead Marketing Research studies through the partnership we have with GS providers which are big names in the research industry , sucha as GSK (Growth For Knowledge)
Marketing
Research
OPERATIONS
- We advise businesses to build a taylor made payments strategy
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We have an experienced team that understand the Mexican payments environment and the consumer most used online methods to pay. (Gambling, Social Gaming, Streaming, etc…)
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We have a close and direct connection with the most relevant payment providers for online operation in Mexico such as: PayPal, Mercado Pago, D24, Conekta, NUVEI, BAZ Superapp, among others…
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Connection & knowledge to approach the most important banks in Mexico, to solve any operative problem or try to make grow the business according on the strategy of the business we´re localizing
PAYMENTS
- Creation of Customer Experience strategies & protocols, according on the key touch points with the clients of the business: Web, App, Call Center, Social Networks.
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​Link with companies in Mexico to provide with the monitoring services and to provide the call center service.
CUSTOMER SERVICE